Free Submission Public Relations &
Deutsch English

Taiwan Beer Market Insights 2013

Taiwan beer market: Volume decline of -2% between 2011-12

Print article Print article
2014-01-31 23:41:03 - Taiwan Beer Market Insights 2013 - a new market research report on

In 2012, the total Taiwan beer market posted a loss of 2% in volumes compared to last year. This is mainly down to tough economic conditions being felt across the country. This has resulted in less visits to on-premise restaurants and hotels, and with it a decline in expenditure on alcoholic drinks in this environment. The off-premise is less affected by the fall, partly due to the difference in cost. It has largely propped up the category, and insulated it from further loss.

Uncertainty caused by the general economic mood means beer consumption habits have changed from being influenced by taste preferences, and price is now a serious consideration. This has especially affected the higher priced and premium branded beers.




exports (55%) go to Japan, but recent efforts are mostly concentrated around exploiting the Chinese market. The Taiwan beer brand has extended to reach the young adult and female market with the launch of a variant called Mine, while holding onto the original market with the usual advertisement and promotional activities for Taiwan Beer.

Taiwan Tobacco and Liquor Company is by far the most dominant BO, with 67% of the market share. In spite of increased competition and a rise in the volume of competing exports (for the three years previous to 2012), it has managed to increase this share.

Consumption is now becoming more popular on the city outskirts, especially in on-premise. Mainstream and premium brands made inroads into catering establishments: The demand is brought about by the change of consumption habits, where dining out is relatively cheap in the city outskirts compared to the city center.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact