2014-01-24 22:29:01 - Colour Cosmetics in Taiwan - a new market research report on companiesandmarkets.com
International firms dominate colour cosmetics in Taiwan. As a product that is applied to a consumer´s face, users want confidence in a brand. Companies also need large financial resources to be able to tap into the constantly changing colour trends as well as to market their new products to gain wide appeal. The leading player in 2012 remained Taiwan Shiseido.
The rising trend in colour cosmetics in Taiwan in 2012 was about creating a natural look. Eye make-up had the fastest growth in colour cosmetics for the year and mascara had the fastest growth within eye make-up, followed by eye shadow.
A greater effort at targeting younger consumers by colour cosmetics players is expected. Increased interest amongst teens will also help drive
growth in colour cosmetics over the forecast period.
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