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Deodorants in Taiwan

Taiwan deodorants market: 5% CAGR growth forecast between 2012-17

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2014-01-24 22:46:03 - Deodorants in Taiwan - a new market research report on

The dominant brands in deodorants in Taiwan continued to be offered by the leading multinational players. Domestic players in deodorants are very small and pose almost no competitive threat to their international rivals.

The popularity of deodorants in Taiwan continued to rise in 2012. Manufacturers took a very determined approach to increasing demand. From being a little-used product in the early 2000s, companies quickly created an image that the product gives the user confidence. Younger consumers see deodorants as essential and the fragrance used as a personal statement.

Growth in deodorants is forecast to be very strong. A constant value CAGR of 5% is projected. Manufacturers are expected to continue to aggressively promote deodorant products. There is likely to be at least



a twofold approach; on one hand companies will focus on creating a cool and confident user image and on the other hand emphasising deodorant use as a hygiene necessity.

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