2014-03-14 22:59:04 - Dermatologicals in Taiwan - a new market research report on companiesandmarkets.com
Johnson & Johnson Taiwan Ltd continued to lead sales in the Taiwan dermatological market in 2012 with a total value share of 24%. The company offers several brands in different product categories including Nizoral in medicated shampoos, Savlon in topical germicidals, and Pevisone and Pevaryl in topical antifungals. The strong marketing campaigns, advertisements as well as celebrities´ endorsement continuously kept the company´s leading market positions.
Over the review period, hair loss treatment and medicated shampoo were very popular in Taiwan. Personal grooming and images have been very important to personal care. Consumers would try products which help them improve their hair problem to enhance their personal appearance. In addition, they would choose such products when the problems first started without seeking
medical attention. As a result, hair loss treatments and medicated shampoo experienced significant growth and continuously contributed to category growth.
Dermatologicals in Taiwan is expected to grow steadily over the forecast period at a constant CAGR of 1%. Consumer concern about personal grooming and image will continue to drive the sales growth of medicated shampoo as well as hair loss treatment products and contribute to the market growth as a whole. In addition, the hot and humid weather conditions will also continuously benefit future sales of antifungal-related products.
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