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Hair Care in Taiwan

Taiwan hair care market: Unilever the leading player in the industry during 2012

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2014-01-24 23:02:03 - Hair Care in Taiwan - a new market research report on

Hair care in Taiwan is dominated by international players. Maywufa Co Ltd and Nice Enterprise Co Ltd are the only two local players that were present in the top 10. The top four companies, Unilever Taiwan Ltd, L´Oréal Taiwan Co Ltd, Procter & Gamble Taiwan Ltd and Kao (Taiwan) Corp, had a combined value share of 63% of the total market in 2012.

In 2012 there was healthy growth in hair care overall. Taiwanese society places a huge emphasis on appearance and this continued to fuel demand in hair care. Manufacturers constantly offered product innovations and improvements to match current trends.

The on-going demand for better hair care solutions and expected improvements in consumer confidence are likely to fuel value sales for



hair care products. 2-in-1 products is expected to continue to shrink suffering both from a poor reputation and competition from shampoos and conditioners.

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