2014-01-27 03:12:02 - Rtds/High-Strength Premixes in Taiwan - a new market research report on companiesandmarkets.com
Ice Fire from Paolyta accounted for 39% of total volume sales in the RTDs/high-strength premixes category in 2012. This domestic player followed the imported brand, Smirnoff Ice from Diageo Taiwan, by developing local spirit-based RTDs. The four flavours under the Ice Fire brand continued to attract younger consumers´ interest in products with low-alcohol content and sweet flavours.
Overall sales of RTDs/high-strength premixes suffered from a decline in both total volume and current value terms in 2012. Spirit-based RTDs continued to post a decline, while malt-based RTDs enjoyed significant growth in 2012. With a completely new product launch in 2011, Taiwan Tobacco & Liquor developed malt-based RTDs with the Sweet Touch brand through extensive advertising and marketing. In 2012, the company launched
Taiwan Beer Fruit, in mango and pineapple flavours, and helped malt-based RTDs achieve even higher growth.
Due to the high success of Taiwan Beer Fruit over the review period, sales of RTDs/high-strength premixes are expected to record a moderate decline with a negative CAGR of 2% in total volume terms over the forecast period.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.