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Men's Grooming in Taiwan

Taiwan men's grooming market: Men’s shaving the leading sector during 2012

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2014-01-24 23:00:03 - Men's Grooming in Taiwan - a new market research report on

Men´s shaving dominates overall men´s grooming market in Taiwan with a 35% share in 2012. Just two players account for the majority share of men´s shaving and thus these companies, Energizer-Schick Taiwan Ltd and Procter & Gamble Taiwan Ltd, have a very direct impact on overall men´s grooming.

In 2012, men´s grooming once again grew at a healthy rate despite being affected by the economic problems in Taiwan. As a still relatively new area, male consumers continued to explore options while companies tested the market with mass, and increasingly with more premium, positioned products.

Men´s grooming is forecast to continue to post healthy growth over the forecast period. A combination of greater acceptance amongst male consumers and growing interest from manufacturers in



developing male-specific products and solutions will ensure demand. Retailers will furthermore expand and strengthen definition of male grooming areas within their stores.

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