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Oral Care in Taiwan

Taiwan oral care market: International companies dominate landscape

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2014-01-24 22:59:03 - Oral Care in Taiwan - a new market research report on

International players dominate the landscape in oral care in Taiwan. The leading players in 2012 were Hawley & Hazel Chemical (Taiwan) Corp, GlaxoSmithKline Taiwan Ltd and Procter & Gamble Taiwan Ltd which together have a value share of 69% in 2012.

Oral care in Taiwan was well-developed in 2012 and the market environment was highly competitive. This led to many of the leading players investing heavily in mass media promotions. At the same time, companies offered a wide range of functionality across all their brands.

The highly competitive nature of oral care will ensure manufacturers will continue to grow demand. Further innovations can be expected along with sizeable spend on marketing and promotions in the mass media. Celebrity endorsements are likely to



remain just as important as in previous years.

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Mike King
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