2014-01-24 22:30:03 - Sun Care in Taiwan - a new market research report on companiesandmarkets.com
Sun care in Taiwan was dominated by international players in 2012. Taiwan Shiseido Co Ltd was the leading player in sun care in 2012. The company had a 15% value share. Shiseido is large in sun care due to its reputation in skin care, colour cosmetics and whitening. International players lead due to possessing more sophisticated branding knowledge, resources and access to their global product development. In terms of skincare, and sun care specifically, consumers place more trust in larger companies.
Sun care is well-developed which appeals mostly to female consumers due to Taiwanese women´s preference for lighter skin colour. In 2012 male demand for sun care products increased noticeably. Overall sales of sun care products had value growth of 3%
As a means to overcome persistent discounting, manufacturers are expected to continue to focus on adding value as a way to increase prices and differentiate themselves. This may include increased numbers of products that combine sun protection with skin care or colour cosmetics.
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