Free Submission Public Relations &
Deutsch English

Sun Care in Taiwan

Taiwan sun care market: Taiwan Shiseido Co Ltd the leading player during 2012

Print article Print article
2014-01-24 22:30:03 - Sun Care in Taiwan - a new market research report on

Sun care in Taiwan was dominated by international players in 2012. Taiwan Shiseido Co Ltd was the leading player in sun care in 2012. The company had a 15% value share. Shiseido is large in sun care due to its reputation in skin care, colour cosmetics and whitening. International players lead due to possessing more sophisticated branding knowledge, resources and access to their global product development. In terms of skincare, and sun care specifically, consumers place more trust in larger companies.

Sun care is well-developed which appeals mostly to female consumers due to Taiwanese women´s preference for lighter skin colour. In 2012 male demand for sun care products increased noticeably. Overall sales of sun care products had value growth of 3%



in 2012.

As a means to overcome persistent discounting, manufacturers are expected to continue to focus on adding value as a way to increase prices and differentiate themselves. This may include increased numbers of products that combine sun protection with skin care or colour cosmetics.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact