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Wine in Taiwan

Taiwan wine market: 2% volume CAGR forecast between 2012-17

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2014-01-27 03:14:02 - Wine in Taiwan - a new market research report on

Taiwan Tobacco & Liquor Corp (TTL) led sales in the Taiwan wine market with a total volume share of 67% in 2012. TTL offered wine in all categories and ranked first in still light grape wine and non-grape wine. Because of the significant reduction in the price of the company´s rice wine, its share grew in 2010 and 2011. The company used the lower prices to expand its volume share in wine. However, the cessation of the reduction of price of rice wine slowed the growth of rice wine as a whole, and caused volume shares of the company to decline slightly in 2012.

Wine sales in Taiwan continued to be boosted by increasing sales of other non-grape wine. Premium wine



in 2012 was not as popular as it had been previously in the review period. Instead, due to the weak economic situation, consumers preferred mid-priced wine.

From 2012 to 2017, wine in Taiwan is expected to post a total volume CAGR of 2%. Although rice wine is predicted not to achieve as robust growth as witnessed over the review period, the increasing number of brands offered in retail channels will stimulate sales in all categories. In addition, sake is expected to be the only category to post a negative CAGR over the forecast period.

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