2012-04-27 17:39:37 - Recently published research from Euromonitor International, "Tea in Denmark", is now available at Fast Market Research

The documented health benefits of green tea contributed to the retail volume growth, of 3%, of this category in 2011. According to trade sources, green tea is particularly high in antioxidants and it has an energising effect. It is also claimed to help to prevent cancer and diabetes and to help to increase weight loss. These claims have attracted consumers, especially female consumers with concerns about their health.

Euromonitor International's Tea in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors

influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/380575_tea_in_denmark.aspx


Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

TEA IN DENMARK
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Haugen-gruppen Denmark As in Hot Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Haugen-Gruppen Denmark A/S: Key Facts
Summary 2 Haugen-Gruppen Denmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Haugen-Gruppen Denmark A/S: Competitive Position 2011
Urtekram A/S in Hot Drinks (denmark)
Strategic Direction
Key Facts
Summary 4 Urtekram A/S: Key Facts
Summary 5 Urtekram A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Urtekram A/S: Competitive Position 2011
Executive Summary
Continued Decline in Total Volume Sales of Hot Drinks in 2011
Different Types of Coffee for Different Occasions
Merrild Kaffe A/S Leads in Hot Drinks in 2011
Discounters Increases Its Retail Volume Share of Hot Drinks in 2011
Recovery of Hot Drinks Total Volume Sales Expected
Key Trends and Developments
New Wave of Financial Problems
Unit Prices in Hot Drinks Soar in 2011
Many Local Brands Have International Global Brand Owners
Increasing Environmental Awareness Among Consumers
the Retail Volume Share of Discounters, of Hot Drinks, Increases in 2011
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=380575&dt=t

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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