2012-09-03 05:32:05 - Tea in Israel - Market Research Report - a new market research report on companiesandmarkets.com
Premiumisation became more evident in tea in 2011 with the launch of new flavours from Wissotzky Tea (Israel) Ltd for its premium tea range and from Unilever Israel Ltd for its Lipton Pyramid series. Israeli consumers are starting to perceive tea as more than just an elementary product and are willing to pay more for better quality tea. As acknowledgement of different types of tea is growing, consumers are trying out different flavours, seeing their tea breaks as a time for indulgence.
This Tea in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies
the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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