2012-11-12 12:30:04 - Tea in Vietnam - a new market research report on companiesandmarkets.com
Green tea is traditionally the most popular type of tea in Vietnam, accounting for a 63% share of overall retail volume sales of tea in 2011. In Vietnam green tea is perceived to be more beneficial to health in comparison with other types of tea. However, as green tea is approaching maturity it registered the lowest retail volume growth in 2011. On the other hand, the newer categories of instant tea and fruit/herbal tea continued to enjoy strong retail volume growth.
This Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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