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Ted Baker - Verdict Company Briefing

Ted Baker - Verdict Company Briefing - new company profile report published


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2013-01-09 20:37:31 - Ted Baker - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Ted Baker´s increased global presence and iconic British brand image has made it one of the recession winners. It reported robust growth for 2011/12, with group revenue up by 14.9% - driven by international expansion and a strong performance in its wholesale division. This Verdict company briefing includes estimated sales data and market shares for clothing spilt down by womenswear and menswear.

Report Scope

- Compare your allocation of clothing retail space with Ted Baker by uncovering Verdict´s data on the space dedicated to over 10 product categories.
- Justify and inform development of the wholesale business by uncovering Ted Baker´s activity in this area and the impact on sales and global expansion
- Benchmark Ted Baker´s performance in clothing by using Verdict´s proprietary

 

 

sales data for womenswear and menswear

Key Highlights

In 2012/13 Ted Baker has defied the struggle endured by many of its clothing specialist rivals, with its UK/Europe retail division achieving a 7.9% rise in H1. However, it is the retail sales further afield which are continuing to outperform overall group, with sales growing by more than 50% in the US and its operations in the rest of the world

Womenswear has been the star performer over the five year period to 2013, driving overall clothing sales. Its success can be attributed to being able to justify its price points far more successfully than competitors with the service instore and online, shopping environment and product quality all satisfying customer demands and needs

By embracing new media should increase the level of engagement with its customers and create new ways for them to interact with the brand. As smartphones continue to change shopping habits, by introducing new strategies it is guiding the consumers´ use of mobile to enhance its own offer while also keeping up with rapidly changing consumer demands

Reasons to Buy

- How have Ted Baker´s clothing sales and densities developed and how does Verdict see this changing? How does it allocate its space between categories?
- What is Ted Baker´s share of the womenswear and menswear markets? What is its UK clothing share prediction for 2013?
- How can Ted Baker optimise menswear sales by fulfilling a segment of the market which is currently underserved?
- How should Ted Baker grow its clothing market share given the intense competition in the UK? How should it play to its competitors weaknesses?

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Author:
Mike King
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