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Telecom Egypt Company-IT Sales Opportunities-2008

Telecom Egypt Company-IT Sales Opportunities-2008 - new company profile report published

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2012-12-12 08:49:17 - Telecom Egypt Company-IT Sales Opportunities-2008 - a new company profile report on

Telecom Egypt Company (Telecom Egypt) is a leading provider of fixed line, retail, and wholesale telecommunications services in Egypt. The retail segment of the Company provides access to local, national as well as International voice, Internet, data transfer, and other telecommunications services. The wholesale segment provides broadband capacity leasing, Internet service, and national as well as International interconnection services. The Company has four subsidiaries as TE Data that provides Internet services, Centra Technologies engaged in the manufacturing and distribution of personal computers, Middle East Radio Communications that provides wireless services and TE Information Technology providing IT Consulting & Call Center Operations.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or



service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Telecom Egypt.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Telecom Egypt might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Telecom Egypt. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Telecom Egypt will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Telecom Egypt. Level III opportunities have the lowest scores and hence, unlikely to sell to Telecom Egypt.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer´s wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

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Mike King
Phone: London: +44 (0) 203 086 8600

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