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Telenor-IT Sales Opportunities-2008

Telenor-IT Sales Opportunities-2008 - new company profile report published

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2012-12-12 08:58:15 - Telenor-IT Sales Opportunities-2008 - a new company profile report on

Telenor is a mobile telecommunication services provider worldwide. It is headquartered at Fornebu, Norway. Telenor operates mainly in three business segments, which are mobile services, fixed line services, and broadcast services. It offers complete telecommunications solutions to retail and business customers. Mobile services include voice & data services, Internet and value added services. Fixed line services include Analog (PSTN), digital fixed-line telephony services (ISDN), and broadband voice services over Internet Protocol (VoIP), Internet access via PSTN/ISDN, and digital subscriber lines (DSL), data services and leased lines. Telenor through its subsidiaries provides broadcast services such as Pay TV services, Direct to Home (DTH) satellite dish, Internet services, and transmission services in Nordic region. Its subsidiaries for the broadcast services are Canal



Digital, Conax, Norkring and satellite broadcast.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Telenor.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Telenor might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Telenor. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Telenor will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Telenor. Level III opportunities have the lowest scores and hence, unlikely to sell to Telenor.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer´s wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

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About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

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