2012-02-06 04:39:40 - New Publishing market report from IBISWorld: "Television Broadcasting in the US"

Changing channels: The industry will restructure to position itself against cable TV and new media

Television Broadcasting in the US

New media creates static

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media is also posing competition, with greater numbers of viewers opting for the internet. Successful firms will make adjustments to changing consumer preferences and deliver a more interactive and customized service.


Full Report Details at
- www.fastmr.com/prod/284311_television_broadcasting_in_the_us.asp ..


Television broadcasters operate studios and facilities that

program and deliver audio-visual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Companies Mentioned in this Report: The Walt Disney Company, News Corporation

Report Table of Contents:

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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IBISWorld's Industry Intelligence can assist in making better business decisions about strategies and revenue generation by gaining an instant understanding of an unfamiliar or familiar industry faster & more conveniently than previously possible. IBISWorld's reports cover over 700 United States industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles. View more research from IBISWorld at www.fastmr.com/catalog/publishers.aspx?pubid=1007

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