2013-01-15 13:02:18 -
Recently published research from Verdict Research, "Tesco | Verdict Company Briefing", is now available at Fast Market Research
Tesco's UK performance has slowed through 2011 and into 2012, causing profits to drop and forcing it to revisit its pricing strategy and invest in own brand ranges and its store environment to improve the shopping experience. This Verdict company briefing includes sales data and market shares for Tesco's food & grocery, clothing & footwear and electricals offer.
Scope
* Plan your expansion strategy by understanding how and where Tesco has increased its store portfolio, and the impact this has had on densities
* Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Tesco
* Compare your allocation of clothing retail space with Tesco by uncovering Verdict's data on the space dedicated
to over 30 product categories.
* Understand the range of purchasing channels that Tesco offers its customers in order to maximise the potential of your own ecommerce proposition.
* Benchmark Tesco's performance in clothing by using Verdict's proprietary sales data for womenswear, menswear, childrenswear and accessories.
Full Report Details at
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www.fastmr.com/prod/530195_tesco_|_verdict_company_briefing.aspx
Report Highlights
Tesco's overall performance for 2011/12 reflects strong growth in international markets but its UK performance continues to provide cause for concern. The agility which propelled the retailer to overtake Sainsbury's for the top spot in grocery retailing in the 1990s is no longer there as the business has grown both domestically and internationally.
Investment in the UK market has been pinpointed as a strategic priority. The entry level value range has been relaunched as Everyday Value with redesigned packaging and improved recipes. Stores are being refurbished across the estate and staff levels are being improved to keep availability at optimum levels and provide shoppers with better service.
Despite operating in a competitive market, Tesco has continued to grow clothing sales through multichannel developments, such as click & collect, and the rollout of Extra stores. While non-food categories have struggled at Tesco, with OOT formats falling out of favour with the British shopper, clothing has been one of the more resilient categories
Reasons to Get this Report
* Will Tesco's food & grocery sales recover in 2013, and what impact will this have on market share?
* How will Philip Clarke's investment plans drive renewed sales growth in the UK?
* What is Tesco's share of the womenswear, menswear, childrenswear and footwear markets? What is Tesco's value clothing market share for 2012?
* Which customer segments visit Tesco for clothing and what is its share of each demographic group? Will new range launches in clothing alter this?
* What are Tesco's goals around own brand development in clothing and international expansion of stores and online? What is the likely outcome?
Partial Table of Contents:
OVERVIEW
Introduction
Summary
Limited impact of Big Price Drop;
Head of UK & Ireland exits;
Reaches peak coverage;
Online share slips;
Click & collect rollout continues;
UK investment in refreshing ranges and older stores;
Pharmacy and beauty services can maintain personal care sales;
F&F to widen reach internationally;
Must guard against perception of electricals as low end.
TESCO
Verdict outlook
Recent key events
Head of UK & Ireland exits
Lucy Neville-Rolfe retires
Sets out investment plan for UK market ...
... which should help to retain share
New marketing agency may signal end to Every Little Helps
Bows out of Japan
Builds new channels for entertainment sales
Creates online portal for suppliers
Set to open more dark stores
Proposition
Financials
Disappointing UK like-for-likes
Current trading
Operating profits impacted by Big Price Drop
Space
Scales back further expansion
Allocation
Food & grocery
Verdict outlook
Recent key events
Customer penetration
Loyalty second lowest in sector
Price perception falters
Sector performance
Sales mix
Market shares
Space allocation
Health & beauty
Verdict outlook
Recent key events
Clothing & footwear
Verdict outlook
Recent key events
Customer profile
Sector performance
Market shares
Space allocation
Electricals
Verdict outlookOne concise message
Recent key events
Sector performance
Market share
METHODOLOGY
Verdict company briefing
Financial information
Market size calculation
Sales density calculation
Further reading
Ask the analyst
Disclaimer
TABLES
Table: Tesco company information 2012
Table: Tesco retail proposition 2012
Table: Tesco key operating statistics 2008-13e
Table: Tesco UK trading record 2003-13e
Table: Tesco UK store portfolio 2003-13
Table: Tesco store portfolio by format February 2012
Table: Tesco space allocation 2010 and 2012
Table: Tesco estimated sales mix 2011/12
Table: Tesco food & grocery and non-food space allocation % 2010 & 2012
Table: Tesco food & grocery and non-food space allocation (cont'd) 2010 & 2012
Table: Tesco UK clothing & footwear sales 2007e-12e
Full Table of Contents is available at:
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www.fastmr.com/catalog/product.aspx?productid=530195&dt=t
About Verdict Group
With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at
www.fastmr.com/catalog/publishers.aspx?pubid=1005
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at
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