Thai packaging manufacturers need to offer more functional (such as microwaveable) and convenient packaging
Latest Trends and Key Issues in the Thailand Retail Packaging Market - The outlook for primary packaging containers, closures and outers - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-30 13:52:02
Thailand´s population policies introduced in 1970 to reduce population growth rate and increase quality of life have contributed towards decrease in average household size over past four decades. This trend has encouraged CPG manufacturers to introduce smaller sized packaging suitable for smaller households. This will lead to increase in demand for packaging material as more packaging material is required to manufacture multiple small packs rather than large packs.
The large segment of the rural population in Thailand provides a significant potential for growth to the CPG companies and packaging manufacturers alike. Rural consumers in Thailand are likely to prefer products in affordable pack sizes that fit their limited budget.
Thailand is witnessing continuous inflow of FDI and major international retailers such as Tesco and Carrefour has captured a notable market share in total retail market. Additionally, growing urban population is increasing the demand for modern retail and subsequently the demand for retail ready pack formats.
Lightweight convenient packs are increasingly being preferred by Thai consumers. Flexible packaging replacing other heavy pack material is witnessing a rise in certain categories. For instance, Maxx Drinks launched fruit flavored products in flexible pouch which weighs less than half the weight of a beverage can.
Thailand is one of the largest markets for Prepared Meals in South East Asian countries and continues to see a rise in demand. Packaging manufacturers need to offer more functional (such as microwaveable) and convenient (such as easy-to-open) pack formats to cash-in the growing demand for Prepared Meals.
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