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The Fragrance Industry: The Success of Product Diversification - new market research report published
The Fragrance Industry: The Success of Product Diversification - a new market research report on 2014-03-20 16:27:03
Features and benefits

* This case study provides an analysis of the growing fragrance industry.
* This case study looks at how companies position their products to target consumers
* This case study examines the marketing strategies deployed by players to establish consumer loyalty.

Your key questions answered

* What is driving growth within the fragrance industry?
* Why are fashion powerhouses entering the fragrance industry?
* What impact are celebrity fragrances having on the industry?

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600
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