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The Fragrance Industry: The Success of Product Diversification

The Fragrance Industry: The Success of Product Diversification - new market research report published

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2014-03-20 16:27:03 - The Fragrance Industry: The Success of Product Diversification - a new market research report on

Features and benefits

* This case study provides an analysis of the growing fragrance industry.
* This case study looks at how companies position their products to target consumers
* This case study examines the marketing strategies deployed by players to establish consumer loyalty.

Your key questions answered

* What is driving growth within the fragrance industry?
* Why are fashion powerhouses entering the fragrance industry?
* What impact are celebrity fragrances having on the industry?

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