2014-03-20 16:27:03 - The Fragrance Industry: The Success of Product Diversification - a new market research report on companiesandmarkets.com
Features and benefits
* This case study provides an analysis of the growing fragrance industry.
* This case study looks at how companies position their products to target consumers
* This case study examines the marketing strategies deployed by players to establish consumer loyalty.
Your key questions answered
* What is driving growth within the fragrance industry?
* Why are fashion powerhouses entering the fragrance industry?
* What impact are celebrity fragrances having on the industry?
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