Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Consumer Communication Services Preferences

The new quad play in 2014


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-04-04 06:09:02 - Consumer Communication Services Preferences - a new market research report on companiesandmarkets.com

United States Congress and the FCC in the Telecommunications Act of 1996, the Holy Grail for network operators has been to offer a complete quad play: voice, video, broadband access, and wireless. In fact, market players who could not do so were perceived to be at a significant competitive disadvantage. However, with the advent of pervasive Internet access, survey data indicate that the market is evolving towards a new dynamic: one in which services are simply applications that ride on an Internet Protocol (IP)-based connection. And, this connection can be wired or wireless.This year´s Consumer Communication Services Preferences Survey indicates that consumers, worried about their economic futures and the implications of new government programs, such as the Affordable Care Act,

 

 

are increasingly focused on the value proposition that their communication services deliver. Given this concern for value and utility, many consumers have discovered that for services such as voice telephone and subscription television, a broadband connection is enough. Furthermore, mobility, which now has penetrated every age and income demographic, provides a strong data-enabled connection wherever the consumer might be. Armed with these broadband connections to access services, many consumers are finding that they need buy nothing,Survey data does indicate that consumers are still interested in bundled services. In fact, given the option of buying services à la carte or in a bundle, most would prefer a bundle. This preference is currently driven by a need for convenience and to obtain a better overall price for services. Correspondingly, Stratecast is seeing increasing consumer preference for the capabilities that a bundled package provides.Yet, the new bundle that is evolving is unlikely to be a quad play (voice, video, Internet access, and wireless), but is increasingly a dual play of landline and wireless broadband. Services, increasingly, are looking more like applications, and are easily downloaded from an app store. Consumers are already voting with their wallets; and, as more conventional communication services become virtualized as over-the-top offerings, they will decide that such services are not only desirable, but also more convenient.Operators, of course, will need to begin evolving the ability to offer a branded service experience rather than just branded functional services. This transformation will require substantial investments in service automation, and hard examinations into pricing schemes, bundle composition, and a new regulatory regime.So, 2014 is likely to be the year of the new quad play: with two primary delivery modalities (wireless and landline broadband) and an infinite number of service offerings delivered over those connections. This evolution is happening, and happening quickly.   

Click for report details: www.companiesandmarkets.com/Market/Telecommunications/Market-Res ..

Browse all Telecommunications Market Research Reports www.companiesandmarkets.com/Market/Telecommunications/Market-Res ..

Browse all Telecommunications Company Profile Reports www.companiesandmarkets.com/Market/Telecommunications/Company-Pr ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com