2013-01-09 20:17:32 - The Perfume Shop - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

The Perfume Shop´s entire stance is based on price and range, and is strong in both areas. While this is ensuring it continues to grow, it must be aware that both of these areas are easily copied by competitors and it should seek out other ways to stand out such as strong customer service and an easy to use website.

Report Scope

- Learn about how the perfume category is performing and how The Perfume Shop are continuing to grow sales
- Benchmark your health & beauty performance by comparing sales data and market share
- Learn about The Perfume Shop´s own-label strategy

Key Highlights

While health & beauty on the whole has remained fairly resilient in the economic downturn, the perfume sector has found it

 

 

more difficult. With brands heavily dominating the sector, it is difficult for retailers to differentiate their product on anything other than price and depth of ranges.

In 2011 The Perfume Shop aggressively opened fragrance counters in Superdrug stores which now number 50 with the remaining stores stocking the fragrance offer behind the counter.

Reasons to Buy

- How has The Perfume Shop performed compared to the total UK health & beauty market?
- Who are The Perfume Shop´s main competitors over the next five years and how should it manage this competition?

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