2014-03-20 11:45:01 - Fast Food in Canada - a new market research report on companiesandmarkets.com
The Canadian fast food environment continues to be dominated by the established domestic chain Tim Hortons, which is ahead of global players such as McDonald´s. This major Canadian chain continued to rank first in terms of sales, accounting for a 26% share at the end of the review period, far ahead of the 11% held by McDonald´s.
The fast food category is quite fragmented, but both Tim Hortons and McDonald´s managed to increase their shares at the expense of smaller chains. Tim Hortons was also far ahead in transactions, accounting for 39%, and the number of outlets, with a 10% share. Subway captured third position with a 5% value share, was second in outlets and a distant third in the volume
of transactions in 2012.
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