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Tim Hortons leads the Canadian fast food market with a 26% market share in 2012

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PR-Inside.com: 2014-03-20 11:45:01
The Canadian fast food environment continues to be dominated by the established domestic chain Tim Hortons, which is ahead of global players such as McDonald´s. This major Canadian chain continued to rank first in terms of sales, accounting for a 26% share at the end of the review period, far ahead of the 11% held by McDonald´s.

The fast food category is quite fragmented, but both Tim Hortons and McDonald´s managed to increase their shares at the expense of smaller chains. Tim Hortons was also far ahead in transactions, accounting for 39%, and the number of outlets, with a 10% share. Subway captured third position with a 5% value share, was second in outlets and a distant third in the volume of transactions in 2012.

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