2012-07-14 17:30:58 - Recently published research from Euromonitor International, "Toilet Care in Colombia", is now available at Fast Market Research

Toilet care products is the smallest category in home care due to the availability of substitute products, such as bleach, which consumers can find in the market with properties of cleaning, deodorising and disinfecting. Toilet care products tend to be more expensive than these substitutes and thus less attractive to the large base of low- and middle-income consumers in Colombia.

Euromonitor International's Toilet Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market -

be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/439551_toilet_care_in_colombia.aspx


Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

TOILET CARE IN COLOMBIA
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2006-2011
Table 2 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 3 Toilet Care Company Shares 2007-2011
Table 4 Toilet Care Brand Shares 2008-2011
Table 5 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016
Executive Summary
Fragmented Consumption Patterns Fuel Polarisation of Offering
Companies Redefining Products To Reach More Colombians
Unilever Andina De Colombia SA Purchases Colgate-Palmolive & Cia's Laundry Care Brands
Companies Seeking New Distribution Channels
Constant Reformulation of Products Intended To Drive Future Sales
Key Trends and Developments
Different Shopping Habits for Low- and High-income Consumers
Small- and Medium-sized Packaging Gaining Importance
Consumers Looking for Multi-purpose Products
Private Label Increasing Market Share
Home Care in Colombia Will Continue Innovating
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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