Today: October 13, 2015, 8:32 pm

Toys "R" Us (Shanghai) Inc in Toys and Games (China): New research report available at Fast Market Research

New Consumer Goods market report from Euromonitor International: "Toys "R" Us (Shanghai) Inc in Toys and Games (China)" 2014-08-20 09:20:33
With an increasing presence in the Chinese traditional toys and games category, Toys "R" Us will follow an integrated strategic direction to further build its brand image from the following perspective. First, the company plans to upgrade its consumer shopping experience through omni-channel integration, which covers both online and offline stores. Second, geographic expansion into lower-tier cites is an ongoing emphasis, with a total target of 100 stores set to be achieved by the end of 2015...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Full Report Details at
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Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
Strategic Direction
Key Facts
Summary 1 Toys "R" Us (Shanghai) Inc: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Toys "R" Us (Shanghai) Inc: Private Label Portfolio
Competitive Positioning
Summary 3 Toys "R" Us (Shanghai) Inc: Competitive Position 2013
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.
Press Information

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Bill Thompson

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