2014-08-20 09:20:33 - New Consumer Goods market report from Euromonitor International: "Toys "R" Us (Shanghai) Inc in Toys and Games (China)"
With an increasing presence in the Chinese traditional toys and games category, Toys "R" Us will follow an integrated strategic direction to further build its brand image from the following perspective. First, the company plans to upgrade its consumer shopping experience through omni-channel integration, which covers both online and offline stores. Second, geographic expansion into lower-tier cites is an ongoing emphasis, with a total target of 100 stores set to be achieved by the end of 2015...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Full Report Details at
- www.fastmr.com/prod/861105_toys_r_us_shanghai_inc_in_toys_and_ga ..
Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
TOYS "R" US (SHANGHAI) INC IN TOYS AND GAMES (CHINA)LIST OF CONTENTS AND TABLES
Summary 1 Toys "R" Us (Shanghai) Inc: Key Facts
Summary 2 Toys "R" Us (Shanghai) Inc: Private Label Portfolio
Summary 3 Toys "R" Us (Shanghai) Inc: Competitive Position 2013
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