2013-02-03 08:19:04 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Sales of traditional toys and games in the Philippines are heavily influenced by movie releases and popular television characters. With their strong affinity to Western culture, Filipinos strongly patronise movies and characters from the US and Europe. During 2011, characters, such as Captain America, Lighting McQueen, and Transformers, became very popular among children and adults alike, as their respective movies featuring them were launched on the local market. On the other hand, children's...

Euromonitor International's Traditional Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading

brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532345_traditional_toys_and_games_in_the_phi ..


Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 3 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 4 Traditional Toys and Games Company Shares by Value 2008-2011
Table 5 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 6 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Jc Lucas Creative Products Inc in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 1 JC Lucas Creative Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 JC Lucas Creative Products Inc: Competitive Position 2011
Playkit Philippines Inc in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 3 Playkit Philippines Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Playkit Philippines Inc: Competitive Position 2011
Executive Summary
Toys and Games Records A Better Performance in 2011
Higher Number of Double-income Families in the Country Drives Sales
Multinationals Dominate the Local Toys and Games Market
Traditional Toys and Games Stores Are Primary Distribution Channels
Toys and Games Expected To See Moderate Growth During the Forecast Period
Key Trends and Developments
Licensing: A Key Success Factor in Toys and Games
Dismal Economic Performance in 2011 Did Not Deter Toys and Games Growth
Guerrilla Marketing Is Highly Utilised
Traditional Toys and Games Retailers Is the Major Channel for Toys and Games Sales
Young Children A Key Demographic for Toys and Games
Market Data
Table 9 Sales of Toys and Games by Category: Value 2006-2011
Table 10 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 11 Toys and Games Company Shares by Value 2008-2011
Table 12 Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

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