2013-01-30 08:35:14 - Fast Market Research recommends "Traditional Toys and Games in Turkey" from Euromonitor International, now available

Traditional toys and games are still seen as a luxury expenditure and therefore were negatively affected by the 2009 crisis. Nevertheless, after the recovery period, the category registered positive growth in 2010 and 2011. Recovery of the Turkish economy led to a more positive outlook and increased purchasing power, as well as increased consumer confidence.

Euromonitor International's Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution

or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.


Full Report Details at
- www.fastmr.com/prod/532346_traditional_toys_and_games_in_turkey. ..


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

TRADITIONAL TOYS AND GAMES IN TURKEY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 3 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 4 Traditional Toys and Games Company Shares by Value 2008-2011
Table 5 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 6 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Adore Oyuncak Ve Egitim Araclari As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 1 Adore Oyuncak ve Egitim Araclari San Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Adore Oyuncak ve Egitim Araclari San Tic AS: Competitive Position 2011
Hasbro Turkiye in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 3 Hasbro Turkiye: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Hasbro Turkiye: Competitive Position 2011
Mattel Oyuncakcilik Tic Ltd Sti in Toys and Games (turkey)
Strategic Direction
Summary 5 Mattel Oyuncakcilik Tic Ltd Sti: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Mattel Oyuncakcilik Tic Ltd Sti: Competitive Position 2011
Executive Summary
Post-recession Optimism Fuels Growth of Toys and Games
Grandparents As Key Gift Givers
Global Manufacturers Dominate the Market
Retailers on the Move
Innovation Expected To Fuel Growth
Key Trends and Developments
Licenced Toys As A Driving Factor in Traditional Toys and Games
Women As Primary Focus
Blurring Boundaries Between Traditional Toys and Video Games
New Habits Among Turkish Pre-teens and Teenagers
Internet Retailing Boosts Sales of Toys and Games
Market Data
Table 9 Sales of Toys and Games by Category: Value 2006-2011
Table 10 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 11 Toys and Games Company Shares by Value 2008-2011
Table 12 Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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