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"Travel and Tourism in Austria" Published

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2013-12-19 01:26:56 - Fast Market Research recommends "Travel and Tourism in Austria" from Euromonitor International, now available

One strong trend in 2012 in Austria was the move towards shorter holidays, either spent in a domestic destination or comprising a long weekend city trip. "Ski-week" is a well-established tradition among affluent Austrian families, and it is usually spent in one of the Alpine resorts. However, in 2012, "mini-weeks" (3-day getaways) grew in popularity at the expense of longer skiing trips. One reason is the high cost of a regular ski-week, with an increasing number of Austrian families unable to...

Euromonitor International's Travel and Tourism in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth.

It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Travel and Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

Euromonitor International
December 2013


Executive Summary
More Frequent Travel But Shorter Holidays
Record Year for Mice
Austrians Warm To Staycation
Record Year for City Tourism
the Internet Is Expected To Shape Growth Within Travel and Tourism
Key Trends and Developments
Record Year for Arrivals and Overnight Stays Despite the Global Economic Slowdown
National Tourism Strategy
Online Travel Retail Continues To Grow, Albeit at A Slower Pace
Sustainability Is on the National Tourism Agenda
Asian Tourists Are Flocking To Austria in Unprecedented Numbers
the Postmodern Tourist Is A Downshifter
Summary 1 Austria: SWOT
Demand Factors
Table 1 Leave Entitlement: Volume 2007-2012
Table 2 Holiday Takers by Age: % Breakdown 2007-2012
Table 3 Seasonality of Trips 2007-2012
Balance of Payments
Table 4 Balance of Tourism Payments: Value 2007-2012
Summary 2 Research Sources
Austria Hotels International AG in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 3 Austria Hotels International AG: Key Facts
Summary 4 Austria Hotels International AG: Locations
Summary 5 Austria Hotels International AG: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Austria Hotels International AG: Competitive Position 2012
Niki Luftfahrt GmbH in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 7 NIKI Luftfahrt GmbH: Key Facts
Summary 8 NIKI Luftfahrt GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 9 NIKI Luftfahrt GmbH: Competitive Position 2012
Sixt Osterreich GmbH in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 10 Sixt Osterreich GmbH: Key Facts
Company Background
Competitive Positioning
Summary 11 Sixt Osterreich GmbH: Competitive Position 2012
Swarovski AG in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 12 Swarovski AG: Key Facts
Summary 13 Swarovski AG: Operational Indicators
Company Background
Competitive Positioning
Competitive Landscape
Category Data
Table 5 Car Rental Sales by Category and Location: Value 2007-2012
Table 6 Car Rental Sales by Channel: Value 2007-2012
Table 7 Structure of Car Rental Market 2007-2012
Table 8 Car Rental National Brand Owner Market Shares 2008-2012
Table 9 Car Rental Brands by Key Performance Indicators 2012
Table 10 Forecast Car Rental Sales by Category and Location: Value 2012-2017
Table 11 Forecast Car Rental Sales by Channel: Value 2012-2017
Category Data
Table 12 Number of Hotel/Resort Spas: Units 2007-2012
Table 13 Health and Wellness Tourism Sales by Category: Value 2007-2012
Table 14 Forecast Health and Wellness Tourism Sales by Category: Value 2012-2017
Category Data
Table 15 Domestic Tourism by Destination 2007-2012
Table 16 Domestic Tourism by Purpose of Visit and Mode of Transport 2007-2012
Table 17 Domestic Tourist Expenditure 2007-2012

Full Table of Contents is available at:

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

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