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TrendSights: Situational Complexity

TrendSights: Situational Complexity - new market research report published


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2014-04-25 06:24:02 - TrendSights: Situational Complexity - a new market research report on companiesandmarkets.com

Report Scope

- Pinpoint over 30 marketing and innovation "platforms" that can be employed to more effectively identify with consumers and entice new product trial.
- Access a number of unique datasets to understand the extent to which lifestages and household structures are shifting.
- Use a blend of consumer and innovation insight to understand the impact of more complex life journeys on shoppers´ attitudes and buying behaviors.
- Study a sub-trend overview and an examination of four of the themes most associated with the Situational Complexity sub-trend.

Reasons to Buy

- What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape? Where does Situational Complexity fit?
- What is the Situational Complexity sub-trend? How does it impact consumers? What will

 

 

it mean for core product and marketing innovation in my sector?
- How are household compositions changing globally and how is this impacting purchasing influences and responsibilities?
- What influence does the delaying of marriage and childrearing have on couples´ purchasing decisions and priorities?
- What is the impact of population aging on boomers´ retirement plans, life aspirations, and spending intentions?

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Author:
Mike King
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