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TrendSights: Situational Complexity - new market research report published

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TrendSights: Situational Complexity - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-25 06:24:02
Report Scope

- Pinpoint over 30 marketing and innovation "platforms" that can be employed to more effectively identify with consumers and entice new product trial.
- Access a number of unique datasets to understand the extent to which lifestages and household structures are shifting.
- Use a blend of consumer and innovation insight to understand the impact of more complex life journeys on shoppers´ attitudes and buying behaviors.
- Study a sub-trend overview and an examination of four of the themes most associated with the Situational Complexity sub-trend.

Reasons to Buy

- What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape? Where does Situational Complexity fit?
- What is the Situational Complexity sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?
- How are household compositions changing globally and how is this impacting purchasing influences and responsibilities?
- What influence does the delaying of marriage and childrearing have on couples´ purchasing decisions and priorities?
- What is the impact of population aging on boomers´ retirement plans, life aspirations, and spending intentions?

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Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com



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