Today: September 26, 2016, 2:16 am

Tunisia tourism market: New market research published
Travel and Tourism in Tunisia to 2017 - a new market research report on 2014-03-05 20:02:03
Tourism is a major part of Tunisias economy and the country relies heavily on tourism as a source of foreign currency for capital formation. As a result, the sector has received substantial government attention in the form of infrastructure development and pro-tourism regulation. The country has experienced a political shift caused by rising social and economic inequality during former President Ben Alis regime. A newly elected constituent assembly has been formed, although the focus on tourism is expected to remain unchanged. However, the protests, known as the Jasmine Revolution, caused a major decline in inbound tourism in 2011, and while tourism has rebounded, the country faces the risks of political instability and rising Islamic fundamentalism, which could hamper its image. Tourism in Tunisia also faces competition from other emerging mass-tourism destinations in South-east Asia and from its neighbor Morocco. With Europe in the midst of a recession, Tunisia is also under pressure to search for new markets to fuel tourism growth in the coming years.

Key Highlights

• Tourism is a major sector in Tunisia, accounting for 14.3% of its GDP in 2011, according to the World Travel & Tourism Council (WTTC). The sector also contributed 12.9% to the overall employment in the country and received TND1.3 billion in investments in 2011.
• Capital investment on tourism decreased during the review period, from TND1.5 billion (US$1.2 billion) in 2008 to TND1.3 billion (US$868 million) in 2012.
• Tunisia witnessed a major political upheaval in 2011 with the Jasmine Revolution, which resulted in the ousting of President Ben Ali and the election of the Constituent Assembly. The impact of the political transition was reflected in the drastic movement of the countrys key macroeconomic indicators. Recent social and political unrest due to the revolution has been a challenge facing the Tunisian travel and tourism sector.
• Religious extremist activities such as attacks on bars, art galleries, journalists, activists and tourists damage the countrys image and impact tourist volumes. Negative travel advice due to terrorism is affecting the growth of the tourism sector.
• While Tunisia offers numerous attractions to tourists, other African destinations such as Egypt and Morocco attract huge tourist numbers, which has an impact on the Tunisian travel and tourism sector.
• Medical tourism is a new field, and is expected to grow significantly in Tunisia over the forecast period, due to a sound medical infrastructure which ensures the availability of low-cost but efficient medical services. High-quality and affordability lodging for family members, the broad range of treatments available, and the spas, resorts and thalassotherapy centers which make a pleasant recovery environment are important growth drivers for Tunisian medical tourism.
• Airline revenues were badly impacted by the Tunisian revolution due to the decrease in tourist volumes. Overall airline revenue fell by 29.5% in 2011 over 2010. With the end of the revolution, tourists started returning to Tunisia which proved to be beneficial for the airline market which recovered with a 39.7% growth rate in 2012.
• In 2011, total revenue declined by 29.2% over 2010. The number of guests also declined in the same year by 35.9%. However, the market recovered quickly with the end of the Tunisian revolution. The total revenue increased at an annual rate of 12.7% in 2012 due to the increase in domestic and inbound tourist volumes, which also increased demand for hotels.
• Tourists are highly dependent on tour operators for information and bookings due to the high fares charged by traditional airlines, which compels tourists to book tickets with tour operators charter flights. Air fares are high due to a lack of open-sky regulations.

Report Scope

This report provides an extensive analysis related to tourism demands and flows in Tunisia:

• It details historical values for the Tunisian tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Tunisia
• It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons to Buy

• Take strategic business decisions using historic and forecast market data related to the Tunisian travel and tourism sector
• Understand the demand-side dynamics within the Tunisian travel and tourism sector, along with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual categories

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