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Baby and Child-Specific Products in Turkey

Turkey baby products market: Dalin the key industry brand during 2012

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2014-04-17 09:43:02 - Baby and Child-Specific Products in Turkey - a new market research report on

In 2012, the leading player in the Turkey baby products market and child products industry was Kopas Kozmetik Pazarlama San AS with its Dalin brand. This is the most established brand in the sector and preserves its leading position thanks to the good investment it receives in terms of new product developments, advertising and promotions. The latest new launch under the Dalin brand was the organic series, launched in 2012, which consists of baby skin care and baby wipes products.

In 2012, baby and child-specific products demonstrated a good performance, largely due to the increasing number of products in the market in the last two years of the review period, such as the Barbie collection and Avon Baby launches of Avon



Kozmetik Urunleri Sanayi ve Ticaret AS in 2011 and 2012, respectively. Additionally, the sector benefited from the improved economic conditions in 2010-2012. Although parents do not give up on purchasing products that are for their babies and children even during the hardest economic conditions, they tend to limit their expenditure.

Over the forecast period, the overall constant value growth of baby and child-specific products is predicted to be lower compared to the review period growth. However, this will be mainly due to the slower growth of baby wipes, the largest category of the sector, as a result of stagnation in the category. However some categories will fare better. For example, baby and child-specific hair care is expected to see a 4% CAGR compared with a CAGR of 3% over the review period. This will be as a result of increasing number of products in the sector, improved economic conditions and greater consciousness amongst parents, such as regarding the usage of sun care products when exposing their children to the sun.

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