Today: May 31, 2016, 11:53 pm
  
Finance

Turkey beauty products market: Procter & Gamble & Avon are leading players in the industry

companiesandmarkets.com
companiesandmarkets.com
Beauty and Personal Care in Turkey - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-17 11:27:03
In 2012, beauty and personal care saw a higher current value growth compared to the review period CAGR. The main reasons for the good performance were improved economic conditions in the country and increased number of new products. Another important determinant of growth was rising urbanisation, which translated into a higher number of people in professional jobs giving more importance to self-grooming.

At the end of the review period, a high number of new products were launched on the market, which helped beauty and personal care to grow. New products were supported by well-designed advertising campaigns, helping to boost consumer awareness of and demand for these products. The consumer demand towards sophisticated products with good quality and affordable prices at the same time went up, which translated into increasing sales of masstige and premium products. Additionally, since Turkish consumers are quite price sensitive, promotions, such as price discounts, gifts and larger pack sizes at no extra cost, played an important role in the market growth.

In 2012, local companies owned just a bit higher than one quarter of the total market value sales, whilst multinationals led the value sales. At the end of the review period, the leading companies were Procter & Gamble, Avon, L´Oréal and Unilever. Multinationals owned the majority of the share in the market since they had large budgets to invest in advertising and promotional activities. On the other hand, leading local companies, such as Evyap and Kopas Kozmetik, competed based on pricing since they have a price advantage over their multinational competitors.

In 2012, health and beauty specialists owned the highest share in terms of distribution. This is the most established channel in the country. However, health and beauty retailers lost share to supermarkets and hypermarkets and to some degree to direct selling over the review period. Direct selling lost share at the end of the review period, due to decreasing share of Avon Kozmetik.. Within the grocery retailers channel, supermarkets owned the highest and most dynamic share. An increasing number of supermarket and hypermarket outlets offering good product promotions represented the main reason for the loss of share for health and beauty specialist retailers.

Beauty and personal care products in Turkey will register an improved constant value growth over the forecast period compared to the review period. The main determinants of growth are expected to be better economic prospects and increased company investment in new product launches, advertising and promotions. Furthermore, the young population of Turkey together with rising urbanisation will also fuel the growth. There is still great room for growth, especially outside urban areas where penetration of beauty and personal care products remains low, as the market is quite small compared with the rest of Western Europe.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com



# 657 Words
Related Articles
 
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.