Today: September 27, 2016, 7:22 am

Turkey direct selling market: 2% CAGR growth forecast between 2012-17
Direct Selling in Turkey - a new market research report on 2014-04-29 01:45:01
Avon Kozmetik Urunleri Sanayi ve Ticaret led the Turkey direct selling market in 2012 with a 10% value share, thanks to its wide network of representatives in the cities it covers. Through these representatives, the company has also gained a better understanding of local consumer tastes and demands. The company´s share grew in 2012, as it expanded the number of its representatives, and increased its marketing activities. It constantly invests in expanding the range of products it offers. For example in 2011 it introduced hair colourants for the first time. The company also started advertising on television from 2009; these were the main reasons behind its growth.

In Turkey, sales of bottled water are mainly carried out by direct selling in 19-litre demijohns, driving growth in direct selling. In addition, beauty and personal care products are popular amongst women, as they have the opportunity to see the products when they get together with their friends. Therefore, direct selling saw 13% current value growth in 2012, which was faster than the review period CAGR. The review period performance was negatively affected by the financial crisis; however, the channel started to register faster growth rates again.

Direct selling is expected to see a CAGR of 2% in constant value terms over the forecast period. This is a slightly better performance than the review period CAGR which was negligible in constant value terms. In part this is due to a slightly higher constant value CAGR in the forecast period for beauty and personal care direct selling as consumers continue to indulge in these types of products and companies such as Avon and Oriflame invest in increasing number of sales representatives and expanding coverage to different towns in the country.

Click for report details: ..

Browse all Retail Market Research Reports ..

Browse all Retail Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 480 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.