Today: November 27, 2015, 4:27 pm

Turkey water purifier market: 14% CAGR growth forecast between 2013-18
Turkey Water Purifier Market Forecast & Opportunities, 2018 - a new market research report on 2014-04-17 04:15:01
About 97% of the rural population and 99% of the urban population in Turkey have access to water sources however; only 45% of the total population is served by water purified from treatment plants which have been installed by the government owned enterprises.

The increasing industrialisation and urbanization is leading the increasing demand for purified water for drinking which has given rise to the residential water purifiers market in Turkey. The deteriorating quality of water is a key issue being faced by the country´s population. Increasing health consciousness & hygiene concerns are the key drivers of water purifier industry in Turkey.

The market for water purifiers in Turkey is expected to grow at the CAGR of over 14% during 2013-2018. The report figures out that the market for water purifiers in Turkey is majorly driven by the urban markets. The rising demand for fresh drinking water and increasing prices of bottled water are contributing to the growth of water purifiers market.

Some of the major international companies such as Brita and Everpure have improved their scale of operations in Turkey to cater to the rising demand of GCC and North African countries through Turkey.

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