2012-09-04 16:19:08 - UK bleach market to increase at a CAGR of 3%

The UK bleach market saw a marginally higher compound annual growth rate (CAGR) in 2011 than the review period average, to reach a value of £90 million.This improvement was not significant enough, however, to counter the prevailing trend that the bleach category is being stifled by a lack of innovation and by increasing interest in specialisation in home care among consumers.The UK bleach market has been forecast to increase at a CAGR of 3% in constant value terms over the next five years. Volume sales are expected to increase at a CAGR of 1%, as retailers such as Tesco, Asda and Sainsbury´s increase their range of products in order to remain competitive against discounters.The bleach category in the UK is

 

 

dominated by private label products, with a 55% value share in 2011. This share was down slightly on the previous year, as some consumers have reverted to branded products as price promotions have made them appealing.Private label products are regarded as better value for money, and branded bleaches are not considered to be significantly better than private label versions.Consumers are becoming more particular about their cleaning products, and are turning towards more specialist products. On the whole, the home care market is seeing a movement away from bleach.For more information on the UK bleach market, see the latest research: UK Bleach Market ReportFollow us on Twitter @CandMResearch

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