UK coffee market driven by the need trend towards the gourmet coffee experience at home during recent years
Coffee in the United Kingdom - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-05-01 08:18:05
Coffee machines became increasingly popular in homes during 2013 as a rising number of consumers sought to recreate the gourmet coffee experience at home, with NestlÃ©´s Nespresso coffee capsule machines proving particularly popular. With machines costing between Â£120-450, the brand projects an upmarket image, with small capsules of coffee presented in boxes like expensive chocolates. Over 600,000 coffee pod machines were sold in 2012, with Kraft´s Tassimo and NestlÃ©´s Dolce Gusto machines dominating sales as cheaper alternatives to Nespresso. As a result, fresh ground coffee pods recorded the strongest growth in current value terms in 2013, driving overall coffee value sales up by 12%.
NestlÃ© UK Ltd continued to dominate the category in 2013 with a 36% retail value share and a 29% retail volume share, although the company´s overall share is gradually declining. The company´s best performing brand in 2013 was NescafÃ© Dolce Gusto with an impressive 46% value share of fresh ground coffee pods, while Nespresso enjoyed a 26% share despite being at the higher end of the price spectrum. NescafÃ© also led instant coffee, with its NescafÃ© brand commanding a 37% value share. Although instant coffee is a very competitive category, NescafÃ© has been able to maintain its number one ranking largely down to a series of promotions within supermarkets. The company has also been successful with the launch of its new instant barista-style coffee, NescafÃ© Azera, which is now drunk in 2.2 million households, according to NestlÃ©.
Coffee is expected to post a retail constant value CAGR of 6% and a volume CAGR of 4% over the forecast period. The healthy prospects for the category are largely down to the expected rise of fresh ground coffee pods as consumers look to recreate the cafÃ© experience at home.
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