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Direct Selling in the United Kingdom

UK direct selling market: £1.2 billion industry in 2012

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2014-02-20 21:58:03 - Direct Selling in the United Kingdom - a new market research report on

Avon continued to be the leading player in the UK direct selling market during 2012 recording a value share of 35%. Avons product range is very popular among UK consumers. The company also has a large number of representatives giving the company increased exposure. Avon has been present in the UK for more than 50 years and is a well-recognized brand name amongst UK consumers.

Value sales growth in the direct selling retailing channel remained strong in 2012 up 2%. The growth trend has slowed down slightly in comparison to 2011 where the direct selling channel was penetrated even further by the influx of new sales representatives.

Throughout the forecast period, the direct selling sales channel is expected grow by a CAGR



of 2% in constant value sales. The channel will continue to show growth due to the persisting economic downturn in the UK leading to more people taking up direct selling.

Key Headlines

- Direct selling grows by 2% to account for £1,165 million in 2012
- Employment in direct selling increases in 2012 due to the impact of the economic downturn
- Beauty and personal care direct selling is the most successful generating £430 million in 2012
- Avon remains the leading direct seller in 2012 recording a category value share of 35% in 2012
- Throughout the forecast period, direct selling is estimated to decline by a CAGR of 2%.

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Mike King
Phone: London: +44 (0) 203 086 8600

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