2014-02-20 21:52:01 - Homeshopping in the United Kingdom - a new market research report on companiesandmarkets.com
Shop Direct Home Shopping continued to be the leading operator in the UK homeshopping market with a value share of 8% in 2012. The company benefits from its large selection of homeshopping brands including Littlewoods, Very.co.uk, Isme and Woolworths.co.uk.
Homeshopping declined by 7% in value sales in 2012, representing a slightly slower decline compared to the previous year due to the positive impact of TV shopping. Overall, the homeshopping channel is feeling increased pressure from internet retailing due to 80% of UK households ownership of internet-enabled computers. The main consumers of homeshopping continue to be housewives.
Throughout the forecast period, the homeshopping retail channel is expected to continue to feel the pressure from internet retailing. Internet retailing is growing at a fast
pace and more consumers are switching from catalogue homeshopping to internet retailing. This is also reflected in the fact that many catalogue homeshopping retailers have introduced internet shopping sites in order to remain competitive.
- Homeshopping declines by 7% in 2012 to reach sales of Â£4,754 million in 2012
- While catalogue shopping is declining, TV shopping continues to show dynamic growth in 2012
- Apparel homeshopping is the most popular homeshopping category with value sales of Â£1,860 million
- Shop Direct Home Shopping continues to be the category leader with a value share of 8% in 2012
- Homeshopping is predicted to decline by a CAGR of 8% in constant terms throughout the forecast years
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