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Laundry Care in the United Kingdom

UK laundry care market: £1.8 billion industry in 2012

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2014-02-21 02:45:01 - Laundry Care in the United Kingdom - a new market research report on

Procter & Gamble UK Ltd maintained its leadership position in the UK laundry care market during 2012, with a 49% share of value sales and total sales of close to £910 million. Laundry detergents is its key area of focus, where it holds a 56% share. The company owns a portfolio of leading laundry care brands, including Ariel, Bold, Fairy, Daz and Lenor, which enables it to maintain its strong position in laundry care.

In 2012, laundry care grew by 3% in current value terms to reach £1,860 million, following an eclectic mix of performances. For example, concentrated detergents value sales increased by 17% in 2012 to reach £1,126 million, while standard detergents saw their value sales decline by 49% down



to £118 million.

During the forecast period, laundry care in the UK is expected to grow at a CAGR of 4% in constant value terms, to reach £2,306 million by 2017, due to the overall price hike linked to the general shift to concentrated formulas.

Key Headlines

- In 2012, laundry care value sales grow by 3% to reach £1,860 million
- Fewer discounting promotions and more line extension launches compared to 2011 enable growth across most categories
- The shift from standard to concentrated detergents remains strong, while the shift from powder to liquid slows
- Unit prices continue to rise in 2012
- Procter & Gamble UK Ltd remains the leading laundry care manufacturer with a 49% value share, followed by Unilever Home & Personal Care Ltd with 29%
- Over the forecast period, laundry care is expected to grow at a 4% constant value CAGR to reach £2,306 million by 2017.

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Mike King
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