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Polishes in the United Kingdom

UK polishes market: £78 million industry in 2012

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2014-02-21 02:41:03 - Polishes in the United Kingdom - a new market research report on

SC Johnson Ltd remained the leading manufacturer within the UK polishes market in 2012 with a value share of 27%. In 2011, the company overtook Reckitt Benckiser Ltd to claim the lead, a feat achieved through the acquisition of the Kiwi brand of shoe polish, which was previously operated by Sara Lee Household and Body Care UK Ltd. SC Johnson had trailed Reckitt Benckiser throughout the review period in second position. However, Kiwis dominance of the shoe polish category is such that this one acquisition boosted SC Johnsons overall share substantially.

As the usage of wooden furniture has seen a decline and many other materials are now found in UK homes, manufacturers of furniture polish have extended their product ranges to



include products that can be used on a range of materials.

The polishes category is expected to see current value sales growth of 1% annually over the forecast period. Demand for specialist products such as floor, furniture, metal and shoe polish is expected to increase, as consumers will continue to be keen to preserve the look of their existing shoes, furniture and metal items, especially given that many of them are postponing purchases due to the economic uncertainty.

Key Headlines

- The polishes category grows by 2% in value terms to reach sales of £78 million in 2012
- UK consumers are postponing the purchase of new furniture and shoes, which is benefiting the polishes category
- Metal polishes registers the fastest growth, with a 2% value increase in 2012
- The average unit price of polishes grows by 1% to £5.79 per litre in 2012
- SC Johnson Ltd is the leading manufacturer of polishes in 2012, with a value share of 27%
- The forecast period will see constant value sales of polishes decline by 1% annually, resulting in sales of £74 by 2017.

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