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UK tea market reported off-trade tea sales increase by 2% in 2013

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PR-Inside.com: 2014-05-01 08:23:03
In line with the overall premiumisation of the hot drinks market, it appears that UK consumers are buying tea less frequently but are trading up when they do purchase. Tea will continue to be a mainstay of UK society but premiumisation remains an important factor as consumers adapt the way they consume Britain´s favourite drink. As a result, off-trade value sales increased by 2% in 2013 but volumes fell by 1%.

Tetley GB Ltd led tea in 2013 with a value share of over 21%, closely followed by Unilever Bestfoods UK Ltd with 19%. Tata-owned Tetley´s top ranking is due to its strong position in black tea, which accounted for 76% of total tea sales in 2013. Tetley is also fairly prominent in emerging categories such as green tea, fruit/herbal tea and other tea, in which it ranked second, fourth and first, respectively, in 2013. The company has been innovative in its product offering, including the introduction of its ´Blend of Both´ tea, which encompasses both black and green tea.

Organic tea sales in the off-trade have fallen, with black tea, for example, suffering an 11% decline in volumes over 2008-2013, with the trend expected to continue over 2013-2018 with a further 20% decline.

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