2012-09-27 17:09:36 - UK television production market boosted by shows such as Big Brother and The X Factor
The total value of the UK television production market is now over Â£3 billion, having experienced modest but sustained growth during the turbulent economic climate of recent years. Although they still account for over 80% of the market, growth has not been driven by the traditional PSB channels but the multi-channel segment, led by BSkyB, which has, in recent years, started to commission more original UK programming than in the past.While the largest television producers remain the two major in-house production arms of the leading networks, BBC and ITV, the independent sector has changed significantly in recent years. Acquisition activity has led to significant consolidation and the emergence of several large groups such as Endemol, FreemantleMedia and Zodiak. These groups
now have extensive international operations and are sometimes known as ´superindies´. In the past decade, several major changes have been witness across the UK television production market. One of the main changes has been a large increase in the number of reality-based television programmes, such as Big Brother and The X Factor. An extension of these types of programmes has been their continued globalisation, with these shows easily able to be modified to local markets and formats.Shows of this nature can help production companies to deal with the relatively low revenue visibility which they have in what is a project-based business, as it is generally more profitable and less risky to invest in extending the life of an existing successful format than to create another new hit.The total number of hours broadcast in the UK almost doubled in the four years to 2009. The increase from 0.78 million hours in 2005 to 1.35 million hours in 2009 can be mainly be attributed to the increase in the number of commercial multichannels, which rose from 180 to 239 in the Entertainment, Factual, Children´s, News, Leisure and Music genres.The UK television production market is at an exciting point and continues to develop, leaving significant areas of uncertainty. An improving macroeconomic outlook is welcome although falling real household disposable income and an uncertain retail sales outlook cloud the horizon.For more information on the UK television production market, see the latest research: UK Television Production MarketFolow us on Twitter @CandMResearch
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