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Ukraine Beer Market Insights 2013

Ukraine beer market: Decline of -2% seen during 2012

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2014-01-31 03:17:02 - Ukraine Beer Market Insights 2013 - a new market research report on

A 2% decline in sales in the Ukraine beer market was recorded in 2012. There was an increase in the first half of the year because of the UEFA 2012 football tournament. The gloomy economic news and expected inflation made Ukrainians rather pessimistic in 2012. During the year, fears of a new economic crisis, possible devaluation and high inflation (after the elections) were widespread concerns.

Belarus lifted restrictions on beer imports from Ukraine in May, which allowed Ukrainian beer producers to increase exports to Belarus which is an important market for them. After the ban on street consumption was introduced in 2012, the mainstream segment started to decline rather rapidly. Sales of beer in Ukraine continued to decline by 2%.

The active



growth within the beer industry stopped from 2008 and it remains in crisis due to an extremely unfavorable legal and tax environment in Ukraine. In May 2012 the Ukrainian parliament tightened requirements on advertising of beer. All bans on the advertising of alcoholic beverages and tobacco products were extended to beer.

After a dramatic decline in the previous year, exports demonstrated a 13% increase in volume in 2012. At the same time import volumes increased by an impressive 41% in 2012. The most popular beer type is lager (marketed as ´svitle´ by most domestic producers). Most mainstream, premium and discount brands belong to this beer type.

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