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Emerging Opportunities in Ukraine’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Ukraine payment cards market: 1.2% CAGR between 2008-2012


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2014-02-25 10:27:02 - Emerging Opportunities in Ukraine’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape - a new market research report on companiesandmarkets.com

In volume terms, Ukraines cards and payments industry recorded marginal growth during the review period (2008−2012), this was due to the adverse impact of the Eurozone debt crisis. The industry recorded a CAGR of 1.20%, rising from 38.9 million cards in circulation in 2008 to 40.9 million in 2012. Over the forecast period (2013−2017), the industry is forecast to grow at a CAGR of 6.77% from 45.7 million cards in circulation in 2013 to 59.4 million in 2017. Ukraines GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011.

The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the countrys GDP declined by 1.3% YOY following

 

 

increases of 2% and 3% respectively in first and second-quarters of 2012. External demand contracted due to weakened economic conditions in countries with emerging economies, which adversely affected the performance of export-oriented industries such as metallurgy and machine building.

Key Highlights

• Ukraines GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011. The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the countrys GDP declined by 1.3% YOY following increases of 2% and 3% respectively in first and second-quarters of 2012.

• In 2012, Ukrainian retail turnover recorded a YOY growth rate of 15.7%, reaching US$81.3 billion during January−October 2012. Notably, the Lugansk and Donetsk regions registered the highest growth, indeed total retail trade increased by 19.5% and 18.2% respectively in these locations.

• Over the forecast period, the prepaid cards category posted a CAGR of 36.93%, rising from a projected 1.5 million cards in circulation by the end of 2013 to 5.4 million in 2017. In volume terms, the debit cards category held the highest market share of 71.0% in 2012. The second-largest market share of 25.7% was held by the credit cards category, followed by the prepaid cards category with a market share of 2.8%.

• Total card payments reached UAH685.6 billion (US$86.1 billion) by the end of 2012, identifying a trend that consumers are increasingly using bank cards to complete their transactions. The volume of payments made via domestic credit cards rose quicker than those made through debit cards. Due to a growth in card payments, fraud increased during the review period, rising from UAH4.0 million (US$800,000) in 2008 to UAH4.7 million (US$600,000) in 2012.

Report Scope

• This report provides a comprehensive analysis of Ukraines cards and payments industry
• It provides current values for Ukraines cards and payments industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Ukraines cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Ukraines cards and payments industry

Reasons to Buy

• Make strategic business decisions using historic and forecast market data related to Ukraines cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Ukraines cards and payments industry
• Assess the competitive dynamics in Ukraines cards and payments industry
• Gain insights into the marketing strategies used for selling various types of cards in Ukraine
• Gain insights into key regulations governing Ukraines cards and payments industry

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