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Adult Mouth Care in the United Kingdom

United Kingdom adult mouth care market: GlaxoSmithKline the leading player

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2014-01-30 14:15:01 - Adult Mouth Care in the United Kingdom - a new market research report on

The United Kingdom adult mouth care market was led by GlaxoSmithKline with its Corsodyl brand with a 24% value share in 2012 and benefited from a multi-million pound support package in 2012, along with other GSK oral care ranges, such as Sensodyne, Aquafresh and Macleans.

In 2012, adult mouth care reached sales of £36 million; an increase of 1% in current value terms from 2011. This was a fairly flat performance compared with the 7% increase achieved in 2011. Growth was driven through product innovation, with new easy to use products hitting the market as consumers sought more preventative solutions. Examples of more recent innovations included Iglu (from Dendron), which is sold in Boots and has a protective seal which



encases mouth ulcers to prevent further infection. Bonjela´s Complete with applicator, which looks like a cotton bud, is very handy for application to the affected area.

Adult mouth care is expected to increase by a CAGR of 1% over the forecast period in constant value terms, with manufacturers driving innovation in adult mouth care in terms of making products work faster or making them more convenient to apply to the affected area.

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Mike King
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