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Apparel in the United Kingdom

United Kingdom apparel market: Recorder marginal growth during 2012


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2014-01-29 01:11:02 - Apparel in the United Kingdom - a new market research report on companiesandmarkets.com

The United Kingdom apparel market recorded marginal growth in volume terms in 2012 and inflation positively impacted retail current value sales. Apparel retailers on high streets continued to battle price reductions due to dwindling disposable incomes. Polarisation deepened in 2012 as consumers opted for either premium apparel or economy apparel. As part of reducing on apparel spending, consumers also purchased clothing and footwear solutions which could be worn for multiple occasions.

2012 and 2013 witnessed the UK raise the contended issue of bringing manufacturing apparel back to the country. A huge outcry by designers and industry professionals brought this issue to the surface, as too many design production jobs are sent overseas, particularly Asia. With celebrity endorsement and industry support,

 

 

the aim is to bring production back to the UK, particularly for key British heritage brands such as Clarks Footwear, Burberry and Church´s. Apparel experts claim that a key trademark in British fashion is the fine craftsmanship behind the design and production, and it is this ethos which should be carried out in the manufacturing as well.

Britain´s oldest football brand, Umbro, was sold by Nike to Iconix in early 2013, which allowed Nike to become the official sponsor of international football teams. JJB Sports, once the leading sportswear retailer in the UK, entered into administration in mid-2012, and was eventually taken over by Sports Direct. It is expected that over the forecast period there will be further consolidation within sportswear.

Increasingly, apparel brands are focusing their energies on multi-channel retailing. However, internet retailing is the most important channel, where exponential growth was evident. Both retailers and companies have adopted new browser technologies to enable more traffic and ease of consumer transaction. It is expected that the emergence of 4G mobile services will further expand internet retailing over the forecast period.

Apparel is expected to witness increased growth due to greater brand promotion and visibility through social media. New product portfolios and the contained impact of the eurozone crisis will also help to improve apparel´s growth. International players are also expected to strengthen their presence in the UK, such as J Crew, Victoria´s Secret and Bosideng.

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Mike King
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