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Baby and Child-Specific Products in the United Kingdom

United Kingdom baby products market: £474 million industry forecast by 2017

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2014-04-21 20:35:01 - Baby and Child-Specific Products in the United Kingdom - a new market research report on

During 2012, Johnson & Johnson Ltd remained the clear leader in the United Kingdom baby products market and child products industry with a value share of 35%. The company is well-established in this category and its name synonymous with baby care. It is a name that parents trust, with loyalty to the brand being very strong.

Although the company´s share declined by one percentage point in 2012 to the benefit of smaller and niche brands, its value sales still grew by 2% to reach £146 million. Its most successful products are, in order of sales performance, Johnson´s Baby Wipes, Johnson´s Baby Skin Care and Johnson´s Soft Wash bath products.

In 2012, baby and child-specific products posted current value growth of 4% to



reach sales of around £418 million, while volume growth overall reached 2%. In value terms, the fastest growing products were baby and child-specific sun care (+6%), toiletries (5%), hair care (5%) and wipes (5%), with all other categories posting growth of around 1% or remaining flat. In volume terms, the strongest performer was wipes (+3%), with all other categories recording growth of around 1% or lower.

Baby and child-specific products is anticipated a constant value CAGR of 3% over the forecast period, with sales set to reach £474 million by 2017.

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