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UK Retail Occasions: Back to School 2012

United Kingdom Back to School retail market: Spending cautiously due to recession

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2014-03-13 19:23:03 - UK Retail Occasions: Back to School 2012 - a new market research report on

41% of consumers in the United Kingdom feel financially worse off this year compared to last. Despite this, 28.5% spent more on Back to School this year. However they are still spending more cautiously, taking time to seek out bargains and the best prices for their Back to School purchases.

Around 69% of consumers carried out research before buying Back to School items: parents were spending more time this summer visiting stores and looking at offers online before making any purchases.

Online has become a particularly important channel for researching Back to School purchases with around a third of consumers looking at offers online before going on to purchase school items.

The grocers have strong price-led propositions but they also excel at convenience



and wide choice, which helps them grab a significant amount of Back to school spend across the key categories including uniforms, accessories and stationery.

Report Scope

This report provides an in-depth understanding of how consumers behaved over the main Back to School period in 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people´s opinions of retailers and of what they are looking for when buying back to school products. The report is driven by unique consumer data and interviews.

Our Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what´s happening and what it means for you.

Key Market Issues

1. Understand what´s being purchased
We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it´s being purchased
We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what´s being spent
We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

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Mike King
Phone: London: +44 (0) 203 086 8600

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