Today: September 28, 2016, 10:31 am

United Kingdom beer market: Sales volume decline witnessed despite high profile events
UK Beer Market Insights 2013 - a new market research report on 2014-04-21 23:33:01
Despite high expectations during 2012, with a high profile European Football Tournament, the Queen´s Diamond Jubilee and the Olympics, sales volumes in the United Kingdom beer market fell in every quarter of 2012. A deterioration in demand at Christmas capped another disappointing year. The tax cut on 2.8% Abv beer has prompted a surge in sales of lower Abv beers.

The Duty rise of 5% was expected but what could not be legislated for were the appalling weather conditions that plagued the country during much of the summer. The impact significantly lowered refreshment requirements and was as instrumental in pushing down consumption as the stagnant economy.

Losses from the big brands are prompting a cider rush with brewers now looking to move into the cider market. A healthier consumer with more cosmopolitan tastes has emerged in recent years, prompting a shift to wine and other alcoholic markets. Consumers have become more adventurous with their refreshment choices, and importantly, consumers seem to be spending more on their beer but drinking less of it.

Foster´s is the new number one UK brand but the key story of 2012 has been the performance of the top ten UK beer brands, which all contracted during the twelve months.

The intense lobbying to end the Duty Escalator was rewarded in 2013 when the government, perhaps influenced by the depressed state of the industry in 2012 and falling revenues, opted to end the unpopular measure.

The tax cut on 2.8% Abv beer has prompted a surge in sales of lower Abv beers. Some companies launched new products while others like Carlsberg lowered the Abv of existing brands, such as Skol, to capitalize on the lower price.

Microbrewers continue to flourish on the declining big brands. The microbrewery boom continued unabated in 2012 as the tax differential helps them compete favorably with bigger producers.

Curry house brand Cobra Beer was helped by a £4 m campaign in 2012 and responded with some growth - the move was part funded by a drop in Abv to 4.8%. The future brings an interesting duel with rival Kingfisher, which will now be marketed and distributed by Heineken UK.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 554 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.