2014-03-21 14:13:02 - Cat Food in the United Kingdom - a new market research report on companiesandmarkets.com
Mars remained the leading player in cat food in 2012 with a value share of 34% and sales totalling Â£431 million thanks to key brands, such as Whiskas, Sheba and Kitekat. Whiskas is the leading cat food brand at sales of Â£314 million divided across Whiskas pouches, which account for Â£217 million and Whiskas Simple which accounted for the remainder. Mars gained half a percentage point in share mostly at the expense of private label manufacturers in 2012.
Cat food sales have seen falls in the key dry and wet cat food categories in volume terms as a result of consumers tightening their belts and looking to save money where possible. This has been balanced by the continuing strength in treats.
Value sales were bolstered simply by inflation and are not a sign of growth in this category of pet care. Unit prices have been driven by a sharp rise in commodity prices which affected all animal feed.
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