Today: November 27, 2015, 2:44 pm

United Kingdom cat food market sees falls in growth in the key dry and wet cat food categories
Cat Food in the United Kingdom - a new market research report on 2014-03-21 14:13:02
Mars remained the leading player in cat food in 2012 with a value share of 34% and sales totalling £431 million thanks to key brands, such as Whiskas, Sheba and Kitekat. Whiskas is the leading cat food brand at sales of £314 million divided across Whiskas pouches, which account for £217 million and Whiskas Simple which accounted for the remainder. Mars gained half a percentage point in share mostly at the expense of private label manufacturers in 2012.

Cat food sales have seen falls in the key dry and wet cat food categories in volume terms as a result of consumers tightening their belts and looking to save money where possible. This has been balanced by the continuing strength in treats. Value sales were bolstered simply by inflation and are not a sign of growth in this category of pet care. Unit prices have been driven by a sharp rise in commodity prices which affected all animal feed.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 358 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.